Senior Manager Marketing Pakistan
Visa
📍 Karachi, Sindh, Pakistan ⏰ Full-Time 🌐 Hybrid 💼 Competitive (As per experience)
Posted on:
Application deadline:
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
The Senior Marketing Manager NALP is responsible for leading brand activation across the NALP region, driving Visa brand relevance, consideration, and usage through integrated brand led initiatives. The role owns the Market Development Campaign strategy and Passion Point strategy for NALP, translating regional brand priorities into impactful campaigns and on ground activations that deliver measurable business results.
Based in Pakistan, this role works closely with regional and market teams to activate the Visa brand consistently and effectively across NALP markets.
Key Responsibilities
- • Lead brand activation planning and execution across NALP in alignment with global and regional brand frameworks
- • Own and deliver Market Development Campaigns across NALP to support market growth, adoption, and usage of Visa products
- • Define and execute the NALP Passion Point strategy across platforms (sports, music, culture, entertainment)
- • Translate brand strategy into integrated marketing campaigns across digital, social, content, partnerships, and on-ground activations
- • Collaborate with product, digital, analytics, and communications teams to ensure brand initiatives support business objectives
- • Identify and manage strategic partnerships that enhance Visa brand visibility and relevance
- • Manage agencies and external partners to ensure high quality execution across markets
- • Track and optimize performance against key brand metrics (awareness, engagement, usage, campaign effectiveness)
- • Monitor consumer and cultural trends across NALP and apply insights to optimize brand activation
- • Make independent decisions on campaign planning, partner activation, and budget allocation within agreed plans
- • Influence cross-functional and market stakeholders through strong collaboration and data-driven insights
- • Lead project-based teams and agency partners without direct people management responsibility
Requirements & Qualifications
- ✓ 8-12 years of marketing experience with strong focus on brand management and brand activation
- ✓ Proven experience leading integrated brand campaigns across multiple markets
- ✓ Experience delivering market development or growth-focused marketing initiatives
- ✓ Strong experience developing and executing passion point strategies (sports, music, culture)
- ✓ Proven ability to manage agencies and cross-functional stakeholders in regional environment
- ✓ Strong analytical and communication skills
- ✓ English language fluency required
- ✓ Willingness and ability to travel across NALP markets as required
- ✓ Based in Pakistan with willingness to travel for regional duties
- ✓ Strong understanding of consumer behavior and market dynamics in emerging/developing markets
Skills & Expertise
Brand Management and Activation Integrated Marketing Campaigns Market Development Strategy Passion Point Strategy Execution Sports, Music, Culture Activations Consumer Behavior Analysis Agency and Vendor Management Digital and Social Marketing Content Marketing Analytics and Performance Tracking Budget and ROI Management Cross-functional Collaboration Regional Market Strategy
What We Offer
- ✓ Global impact and scale - Work across NALP region touching millions
- ✓ Opportunity to shape Visa brand presence in emerging markets
- ✓ Strategic influence on regional marketing initiatives
- ✓ Career growth with leading global payments technology company
- ✓ Exposure to diverse markets and emerging market dynamics
- ✓ Hybrid work arrangement with flexibility
- ✓ Competitive compensation (as per experience)
- ✓ Travel opportunities across NALP markets
Scope & Decision Making
- • Owns execution of brand activation, market development campaigns, and passion point initiatives within approved regional strategies
- • Makes independent decisions on campaign planning, partner activation, and budget allocation within agreed plans
- • Influences cross-functional and market stakeholders through strong collaboration and data-driven insights
- • Leads project-based teams and agency partners without direct people management responsibility
Key Performance Indicators
- • Improvement in Visa brand awareness, relevance, and preference across NALP
- • Performance of market development campaigns measured through adoption and usage metrics
- • Impact of passion point activations on brand engagement and consideration
- • Return on investment from brand campaigns and partnerships
- • Successful delivery of regional brand activations across priority markets
Key Stakeholders
Internal
- ▪ Brand Director NALP
- ▪ Regional Marketing
- ▪ Product and Digital
- ▪ Communications
- ▪ Analytics
- ▪ Local Market Marketing Teams
External
- ▪ Marketing and creative agencies
- ▪ Media partners
- ▪ Passion point partners
- ▪ Sports, culture, and entertainment platforms
Market Specific Requirements
- ✓ Based in Pakistan
- ✓ Willingness to travel across NALP markets as required
- ✓ Strong understanding of consumer behavior and market dynamics in emerging/developing markets
Qualifications
Basic Qualifications
- ✓ Eight to twelve years of marketing experience with a strong focus on brand management and brand activation
- ✓ Proven experience leading integrated brand campaigns across multiple markets
- ✓ Experience delivering market development or growth focused marketing initiatives
- ✓ Strong experience developing and executing passion point strategies such as sports, music, or culture
- ✓ Proven ability to manage agencies and cross functional stakeholders in a regional environment
- ✓ Strong analytical and communication skills with fluency in English required
- ✓ Willingness and ability to travel across NALP markets as required
How to Apply
- 1 Click the "Apply Now" button above to visit the application portal
- 2 Complete your profile with all required information
- 3 Upload your resume and cover letter
- 4 Review and submit your application
- 5 Selected candidates will be contacted for interviews
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Tips to Increase Your Chances
Before You Apply
- • Review the job description carefully – Match your experience with specific requirements
- • Tailor your resume – Highlight relevant skills and achievements
- • Prepare a cover letter – Explain your interest in this specific role
During the Application
- • Complete all fields – Don't leave any required sections blank
- • Proofread everything – Check for spelling and grammar errors
- • Submit early – Beat the deadline and show professionalism
After You Apply
- • Follow up professionally – Contact after 1-2 weeks if appropriate
- • Prepare for interviews – Research the company and practice common questions
- • Stay professional – Maintain all communication in a professional tone
Key Skills to Highlight
- • Technical Skills – Highlight relevant software and platforms
- • Soft Skills – Communication, teamwork, problem-solving abilities
- • Achievements – Quantify your accomplishments with numbers
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