Assistant Manager (Sales) HBFC Lahore 2026
House Building Finance Company (HBFC)
Posted Jun 21, 2026
About the Job
House Building Finance Company (HBFC) is Pakistan's dedicated housing finance institution providing affordable mortgage solutions to Pakistani citizens. HBFC is seeking a results-driven sales professional for the position of Assistant Manager – Sales, based at its Lahore office.
The Assistant Manager Sales is responsible for identifying and pursuing new mortgage industry opportunities, developing and implementing sales and business development strategies, building relationships with key stakeholders, collaborating with internal teams to ensure efficient loan origination, and monitoring industry trends and regulatory changes.
Job Details
| Organization | House Building Finance Company (HBFC) |
| Position | Assistant Manager – Sales |
| Location | Lahore |
| Vacancies | 01 |
| Job Reference | JR-23012860 |
| Employment Type | Full Time |
| Education | Master's or Bachelor's degree (minimum 16 years equivalent education) in Business Administration, Public Administration, Finance, Accounting, Commerce, Economics, or related field from an HEC-recognized institution |
| Experience | Minimum 3 years in business development role post-qualification |
| Age Limit | Maximum 40 years (as of application submission date) |
Key Responsibilities
- Identify and pursue new mortgage industry opportunities through lead generation and market research
- Develop and implement business development strategies and sales plans
- Build stakeholder relationships with real estate agents, builders, and financial institutions
- Collaborate with credit and processing teams for efficient loan origination
- Monitor industry trends and regulatory changes
Required Competencies
- Strong communication, presentation, and interpersonal abilities
- Target-driven with proven sales track record
- Advanced knowledge of sales techniques prevalent in the financial industry
- Prioritization and organizational skills
- Relationship management expertise
- Business expansion orientation with eagerness to develop new client accounts
How to Apply
- Apply online at: https://hbfc.com.pk/jobs/assistant-manager-sales-21/
- Click the Apply button on the job posting page to submit your application
- Last date to apply: 05 July 2026
How to Prepare for This Role
HBFC interviews for the Assistant Manager Sales position are conducted by a panel that evaluates your business development experience, mortgage market knowledge, and your ability to generate leads and build relationships in a regulated housing finance environment. Use this guide to walk into your interview fully prepared.
Bring an updated CV that clearly highlights your business development or sales experience, including specific targets achieved, portfolios managed, and any experience in the banking, housing finance, or real estate sectors. Carry attested copies of your academic degrees, experience certificates, CNIC, and a recent photograph.
HBFC verifies all qualifications against HEC-recognized institutions. Candidates with experience in mortgage sales, housing finance, or banking business development will stand out. Quantify your achievements on your CV wherever possible, for example, loan volumes generated, client accounts acquired, or targets exceeded.
Be ready to discuss the mortgage sales lifecycle: how you identify and qualify leads, how you work with real estate agents and builders to generate referrals, and how you collaborate with credit teams to move applications through the pipeline. Review the basics of mortgage products, home loan eligibility criteria, and the regulatory environment governing housing finance in Pakistan.
HBFC operates as a specialized housing finance institution under SBP oversight. Demonstrating awareness of SBP Housing Prudential Regulations and the current housing finance landscape in Pakistan will strengthen your candidacy significantly during the interview.
The HBFC sales panel typically uses competency-based questions. Prepare concrete examples that demonstrate: how you exceeded a sales target in a previous role, how you built a new client relationship from scratch, and how you identified a market opportunity and converted it into business. Also be ready to discuss how you stay updated on industry trends and regulatory developments.
Prepare a specific example of your highest-value deal or client relationship, describing the steps you took from initial contact to conversion. Result-driven answers with clear metrics perform significantly better in HBFC panel interviews than general descriptions of your duties.
Arrive early with all original documents and attested copies. Dress formally. Be concise and results-focused in your answers. Demonstrate commercial awareness of the Lahore mortgage and real estate market. Show that you understand both the sales and compliance dimensions of mortgage origination. HBFC values sales professionals who are self-motivated, relationship-oriented, and capable of driving business growth within a regulated environment.
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