Manager Marketing & Outreach at PITB Lahore 2026

About the Job

The Punjab Information Technology Board (PITB) is seeking applications from qualified professionals for the position of Manager Marketing & Outreach through the Punjab Recruitment portal. This is a contract-based manager-level role responsible for developing and implementing marketing strategies, managing outreach initiatives, overseeing brand positioning, coordinating creative teams, and executing comprehensive marketing campaigns for PITB programmes and partnerships.

Job Details

• Position: Manager Marketing & Outreach
• Organization: Punjab Information Technology Board (PITB)
• Location: Lahore, Lahore District
• Employment Type: Contract
• Vacancies: 1
• Age Limit: 25 to 45 years
• Last Date to Apply: July 5, 2026

Eligibility Criteria

Education

• Master's or Bachelor's (Honors) degree with 16 years of education in one of the following disciplines:
• Business Administration
• Management
• Marketing
• Mass Communication
• Project Management
• Public Administration
• Media and Mass Communication
• Management Sciences
• Electronic Media
• Administrative Sciences
• Business and Management Sciences
• Digital Media
• Management and Technology
• Media Management

Experience

• 5 years of professional experience in marketing, outreach, or communications management

Other Requirements

• Age: 25 to 45 years
• Gender: Both males and females are eligible
• Domicile: Required for this position. Obtain via Dastak doorstep delivery (call 1202) or mobile application

Potential Key Responsibilities

• Develop and implement marketing strategies for programs, partnerships, and public presence
• Create brand messaging, marketing collateral, and social content
• Manage outreach initiatives to reach diverse youth, students, and industry
• Ensure brand consistency and content quality across platforms and touchpoints
• Oversee development of marketing materials, videos, and promotional content
• Coordinate with design, video, and content teams to ensure campaign quality
• Monitor and manage brand perception and public engagement
• Manage the Marketplace website and social media platforms, targeting unique visitors and followers
• Execute marketing campaigns, including brochures, flyers, and newspaper ads
• Plan and execute launch events
• Conduct university roadshow and lectures, engaging students and faculty
• Create promotional content using Marketplace branding
• Analyze campaign performance and report engagement metrics

How to Apply

• Visit the Punjab Recruitment portal: jobs.punjab.gov.pk
• Apply through the Punjab Recruitment portal link available on the job posting page
• Ensure you have valid Punjab domicile (obtain via Dastak doorstep delivery: call 1202 or use mobile application)
• Last Date to Apply: Sunday, July 5, 2026

Contact: Punjab Recruitment Portal | jobs.punjab.gov.pk | Domicile: Dastak Doorstep (Call 1202)

Expert Tips

• Your marketing strategy development and implementation experience must demonstrate sophisticated understanding of multi-channel marketing, audience segmentation, brand positioning, and your ability to align marketing initiatives with organizational objectives across diverse stakeholder groups. Detail the marketing strategies you have developed, the outcomes achieved in terms of brand awareness or programme participation, the audience segments you have targeted, and the channels you have leveraged. Reference your experience with market research, competitive analysis, and strategy adjustment based on performance data. Include specific campaigns that achieved measurable results in terms of reach, engagement, or conversion.
• Brand management and content quality oversight capability is critical for a manager-level position and must highlight your understanding of brand identity, content standards, and your ability to ensure consistency across all organizational communications and touchpoints. Document your experience developing brand guidelines, managing brand perception, coordinating creative teams, and implementing quality control processes. Reference your understanding of brand architecture, positioning statements, and messaging frameworks. Describe specific instances where your brand management efforts enhanced organizational perception or strengthened competitive position.
• Outreach initiative management to diverse audiences including youth, students, and industry demonstrates your ability to develop targeted engagement strategies and execute programmes that build relationships with multiple stakeholder groups. Detail your experience designing and executing outreach programs, your understanding of different audience demographics and their engagement preferences, and your success in converting outreach activities into meaningful programme participation or partnership opportunities. Reference specific outreach initiatives, the audiences reached, and the outcomes achieved in terms of engagement metrics or partnership development.
• Your Marketplace website and social media platform management experience demonstrates digital marketing proficiency and your ability to leverage online channels to drive traffic, engagement, and programme awareness among target audiences. Describe your experience managing websites and social platforms, your understanding of digital marketing analytics, your approach to content optimization for engagement, and your track record of growing online audiences. Reference specific metrics such as unique visitor growth, social media follower growth, engagement rates, or conversion rates achieved through your management of digital properties.