Manager Marketing, Communications & Research at Punjab Skills Development Fund (PSDF) Lahore 2026

About the Job

Punjab Skills Development Fund (PSDF) is Punjab Government's flagship initiative transforming Pakistan's workforce through skills training and development programs. PSDF is seeking a seasoned senior professional for the high-impact role of Manager, Marketing, Communications & Research. Reporting directly to the CEO, this is a strategic leadership position that will define PSDF's brand narrative, digital growth, thought leadership, and research intelligence functions at the organizational level.

Job Details

• Organization: Punjab Skills Development Fund (PSDF)
• Position: Manager, Marketing, Communications & Research
• Reports To: CEO
• Location: Head Office, 21-A, H Block, Dr. Mateen Fatima Road, Gulberg II, Lahore
• Salary: Market Competitive
• Last Date to Apply: June 26, 2026

Key Responsibilities

Institutional Positioning & Brand Strategy

• Define and execute PSDF's corporate narrative and institutional positioning strategy across all channels
• Build and maintain PSDF's brand identity as Pakistan's leading skills development institution
• Lead thought leadership initiatives to elevate PSDF's voice in national and international development discourse

Digital Growth & Performance Marketing

• Own PSDF's digital marketing architecture and build high-performance lead generation funnels
• Deploy analytics-driven campaign optimization across digital platforms to maximize program outreach
• Monitor, analyze, and report on digital performance metrics to drive continuous improvement

Research & Strategic Intelligence

• Design and execute tracer studies, impact assessments, and employer surveys to inform strategic decisions
• Produce flagship institutional outputs including annual reports, impact assessments, policy briefs, and sector analyses
• Build a research intelligence function that positions PSDF as a knowledge leader in Pakistan's skills sector

Stakeholder Communications

• Develop segmented communication strategies for trainees, employers, donors, and government partners
• Lead high-quality content production including publications, press materials, and digital content
• Coordinate with the CEO and board on executive communications and stakeholder engagement

Team Leadership & Governance

• Build and manage a multidisciplinary marketing, communications, and research department
• Establish KPIs, governance structures, and performance frameworks for the marketing function
• Mentor team members and foster a culture of innovation and data-driven decision-making

Eligibility Criteria

Education

• Master's degree in Marketing, Business, Economics, Public Policy, or a related field

Experience

• 8-12 years of professional experience with a minimum of 2 years at managerial level in strategic marketing, communications, or research
• Preference for background in public sector, development, or large institutional settings
• Demonstrated experience in performance marketing, analytics, and research-led strategy

Required Skills

• Structured problem-solving and data-driven decision-making
• Executive communication and stakeholder management
• Digital performance optimization and analytics expertise
• Research design with strong analytical rigor
• Strategic stakeholder management across diverse audiences

What PSDF Offers

• Market competitive salary package
• Senior leadership role reporting directly to the CEO
• Full strategic ownership of PSDF's marketing, communications, and research functions
• Dynamic, innovation-driven environment with national development impact

How to Apply

• Apply online through PSDF's official careers portal
• Last Date: June 26, 2026

Expert Tips

• This role reports directly to the CEO — your application must reflect senior leadership experience. PSDF is not looking for a marketing executive; they need someone who has owned strategy, managed teams, and delivered results at the institutional level. Your CV should lead with leadership scope: team size managed, budget controlled, and strategic initiatives you drove from concept to execution.
• Development sector or public sector experience is a strong differentiator. Candidates from FMCG or corporate marketing backgrounds will compete against those from NGOs, international development organizations, or public sector institutions. If you have worked with donors, government programs, or social impact organizations, make this prominent in your application as PSDF's mandate is public-sector development.
• Research credentials matter as much as marketing credentials. The title includes Research, and the role requires designing tracer studies and impact assessments. Candidates who only highlight marketing experience will miss the shortlisting filter. Explicitly mention any research design, M&E, or impact assessment work you have done with methodology, sample size, and outcomes.
• Quantify your digital marketing results. PSDF needs someone who can demonstrate performance marketing outcomes. State specific metrics from campaigns you have run: reach, cost per lead, conversion rates, audience growth, or ROI. Generic claims of 'managing social media' or 'running campaigns' will not stand out at this seniority level.
• Post-qualification experience is measured strictly from your Master's degree date. Ensure the 8-12 years and the 2 years at managerial level are clearly evidenced in your CV with explicit dates. Experience overlap or experience counted during studies will not be considered. Structure your CV chronologically with clear role titles, organization names, and employment dates.