Senior Manager Marketing Pakistan

Visa seeks Senior Manager Marketing Pakistan to lead brand activation across NALP region. Drive Visa brand relevance, consideration, and usage through integrated brand-led initiatives. Own Market Development Campaign strategy and Passion Point strategy, translating regional priorities into impactful campaigns and on-ground activations. Based in Pakistan, manage cross-market brand activation consistently and effectively. Lead agency partnerships, optimize performance against key metrics, and monitor emerging market trends. Requires 8-12 years marketing with brand management, integrated campaigns across markets, and passion point strategy expertise.

About Visa

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Key Responsibilities

• • Lead brand activation planning and execution across NALP in alignment with global and regional brand frameworks
• • Own and deliver Market Development Campaigns across NALP to support market growth, adoption, and usage of Visa products
• • Define and execute the NALP Passion Point strategy across platforms (sports, music, culture, entertainment)
• • Translate brand strategy into integrated marketing campaigns across digital, social, content, partnerships, and on-ground activations
• • Collaborate with product, digital, analytics, and communications teams to ensure brand initiatives support business objectives
• • Identify and manage strategic partnerships that enhance Visa brand visibility and relevance
• • Manage agencies and external partners to ensure high quality execution across markets
• • Track and optimize performance against key brand metrics (awareness, engagement, usage, campaign effectiveness)
• • Monitor consumer and cultural trends across NALP and apply insights to optimize brand activation
• • Make independent decisions on campaign planning, partner activation, and budget allocation within agreed plans
• • Influence cross-functional and market stakeholders through strong collaboration and data-driven insights
• • Lead project-based teams and agency partners without direct people management responsibility

Requirements

• ✓ 8-12 years of marketing experience with strong focus on brand management and brand activation
• ✓ Proven experience leading integrated brand campaigns across multiple markets
• ✓ Experience delivering market development or growth-focused marketing initiatives
• ✓ Strong experience developing and executing passion point strategies (sports, music, culture)
• ✓ Proven ability to manage agencies and cross-functional stakeholders in regional environment
• ✓ Strong analytical and communication skills
• ✓ English language fluency required
• ✓ Willingness and ability to travel across NALP markets as required
• ✓ Based in Pakistan with willingness to travel for regional duties
• ✓ Strong understanding of consumer behavior and market dynamics in emerging/developing markets

Skills & Expertise

What We Offer

• ✓ Global impact and scale - Work across NALP region touching millions
• ✓ Opportunity to shape Visa brand presence in emerging markets
• ✓ Strategic influence on regional marketing initiatives
• ✓ Career growth with leading global payments technology company
• ✓ Exposure to diverse markets and emerging market dynamics
• ✓ Hybrid work arrangement with flexibility
• ✓ Competitive compensation (as per experience)
• ✓ Travel opportunities across NALP markets

Scope & Decision Making

• • Owns execution of brand activation, market development campaigns, and passion point initiatives within approved regional strategies
• • Makes independent decisions on campaign planning, partner activation, and budget allocation within agreed plans
• • Influences cross-functional and market stakeholders through strong collaboration and data-driven insights
• • Leads project-based teams and agency partners without direct people management responsibility

Key Performance Indicators

• • Improvement in Visa brand awareness, relevance, and preference across NALP
• • Performance of market development campaigns measured through adoption and usage metrics
• • Impact of passion point activations on brand engagement and consideration
• • Return on investment from brand campaigns and partnerships
• • Successful delivery of regional brand activations across priority markets

Qualifications

• • Eight to twelve years of marketing experience with a strong focus on brand management and brand activation
• • Proven experience leading integrated brand campaigns across multiple markets
• • Experience delivering market development or growth focused marketing initiatives
• • Strong experience developing and executing passion point strategies such as sports, music, or culture
• • Proven ability to manage agencies and cross functional stakeholders in a regional environment
• • Strong analytical and communication skills with fluency in English required
• • Willingness and ability to travel across NALP markets as required