Senior Marketing Services Manager

Visa, a world leader in payments technology, seeks a Senior Marketing Services Manager for Karachi. Drive transformation and business growth for partner banks through high-impact integrated marketing programs. Lead insight generation, develop strategic marketing roadmaps, orchestrate 360 marketing campaigns, advance digital marketing maturity, and manage cross-functional teams. Requires 10-12 years marketing/advisory experience, strategic expertise, digital transformation leadership, and people management. Hybrid role combining partnership management with internal collaboration.

Key Responsibilities

• • Drive Insight Generation - Lead research with Visa teams to generate actionable insights into consumer behavior, market trends, and partner bank business needs
• • Develop and Execute Integrated Marketing Strategies - Design strategic marketing roadmaps identifying core growth opportunities aligned with business objectives
• • Present data-driven recommendations to drive joint investment with partner banks
• • Orchestrate 360 Marketing Campaigns - Own end-to-end planning, development, and execution of major joint marketing programs
• • Plan and execute brand building activities with integrated 360 marketing campaigns
• • Manage strategic sponsorships and partnership activations
• • Lead advanced digital marketing initiatives and campaigns
• • Advance Digital Marketing and Brand Maturity - Champion digital transformation agenda for partner banks
• • Introduce and deploy global best practices and innovative digital capabilities
• • Enhance brand relevance and improve business results through advanced measurement frameworks
• • Leverage Visa's Brand and Assets - Strategically integrate and activate Visa proprietary sponsorships and capabilities
• • Translate Strategy into Executable Plans - Convert strategic goals into detailed annual marketing plans with robust KPIs
• • Ensure measured outcomes are achieved and tracked
• • Drive Internal Collaboration for Campaign Success - Ensure alignment across Product, Sales, and Regional Marketing teams
• • Deploy seamless, coordinated approach in support of campaign objectives
• • Lead & Develop Teams - Directly manage, mentor, and develop team of marketers

Requirements

• ✓ Bachelor's Degree minimum with 8+ years relevant work experience
• ✓ Advanced Degree (Masters, MBA, JD, MD) with 5+ years relevant experience, OR
• ✓ PhD with 2+ years relevant work experience
• ✓ 10-12 years progressive marketing & advisory experience (preferred)
• ✓ Consumer and tech marketing background (preferably)
• ✓ Strategic marketing expertise and integrated campaign execution capability
• ✓ Digital marketing maturity program leadership experience
• ✓ Proven partnerships and stakeholder management with senior-level relationships
• ✓ Ability to translate complex marketing data and consumer insights into strategies
• ✓ Experience with 360 marketing campaigns spanning digital, sponsorship, and traditional channels
• ✓ Digital marketing transformation or maturity program leadership success
• ✓ Familiarity with digital channels (performance marketing, social) and marketing analytics
• ✓ Exceptional commercial acumen and P&L driver understanding
• ✓ Ability to build business cases and secure partner investment
• ✓ Sales exposure and proven negotiation skills
• ✓ Highly strategic, innovative, and results-oriented approach
• ✓ Strong self-management and project governance abilities
• ✓ Prior people management experience (strongly preferred)

Skills & Expertise

What We Offer

• ✓ Global impact and scale - Work on meaningful challenges affecting 200+ countries
• ✓ Opportunity to create impact at scale across Visa's network
• ✓ Career growth and skill development
• ✓ Work with world leader in payments technology
• ✓ Access to global best practices and innovation
• ✓ Hybrid work arrangement with flexibility
• ✓ Competitive compensation (as per experience)